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Crown’s electric forklifts are utilized daily to securely move warehouse merchandise and materials. The company’s wide-ranging product line consists of power pallet trucks and stackers, narrow-aisle turret trucks, counterbalanced lift trucks (sit-down and stand up models), manual propelled pallet lift trucks and stackers, order picking equipment and narrow-aisle reach trucks.
Environmental responsibility and preservation remains at the forefront of Crown's organizational culture. Crown has attained ISO 14001 certification and has been benefiting its consumers for many decades with their thought leadership and by exerting an extra effort in business management and environmental stewardship. Crown has proudly achieved several awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was born in the rural American village of New Bremen, Ohio, USA. The company has developed from a one-room operation into a globally renowned company, currently considered to be the 7th largest forklift manufacturer on the planet.
The Crown company was founded in 1945 by two brothers, Allen A. Dicke and the late Carl H. Dicke. Carl’s son and Chairman Emeritus, James F. Dicke, joined the family company later on that same year. Presently, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President these days, becoming the fourth generation of the Dicke descendants to uphold this position.
Now an globally diversified organization, Crown initially manufactured temperature controls for coal burning furnaces, servicing a small clientèle. The production of these control units took place in a former hardware store stationed in New Bremen, Ohio, where Crown’s center of operations presently remain.
In 1949, responding to the public’s increasing interest in TV, Crown moved into the making of antenna rotators. This product was used to improve TV reception and image quality. The company’s successful move enabled them to become a leading producer of units until 2001. The company ceased production in October after a decline in the worldwide demand for TV antenna rotators.
History – 1950 to 1975
In the early 1950’s Crown diversified into the production and restoration of electronic and mechanical machinery for government and private industry. After several lucrative bids within a brief period of time, the company had developed a respectable business in this field.
With such versatility and success, Crown was able to diversify its production to incorporate material handling equipment. Crown began production of forklifts and lift vehicles in 1957. The company believed the market needed a smaller line of top-quality quality forklifts. Crown promptly produced an exceptional series of contemporary equipment and swiftly grew to be the most rapidly evolving material handling company with its collection of products.
By 1966, Crown had ventured into the overseas materials handling marketplaces by opening up shop in Sydney, Australia. Sydney is currently a regional center of operations for Crown for all Pacific Asian sales, marketing and advertising, and services. Crown remains an unwavering industry leader today, supported by exceptional operations, solid sales and solid manufacturing operations.
Two years later, Crown had moved into the European marketplaces by buying up an Irish manufacturing facility from a German Company, Steinbock. There they started to build PTH hand pallet trucks. Later that same year, Crown began their first London operation stationed nearby Heathrow Airport. The sales and service operation of Crown’s complete forklift line was available in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing and advertising lift trucks across Europe through autonomous sellers.
Crown History - 1975 to Current Day
Today, Crown manufactures an enormous fleet of electric lift trucks. The company’s dealer network, based in key global markets, consists of both Crown-owned and independently-owned dealers. They are responsible for managing the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany provide nationwide advertising and promotional sales support to all supplier and sales personnel. Both Crown sales and dealer personnel are factory- trained in all disciplines to guarantee the utmost reliability and service. The Munich office was launched in the 1980’s and offers purchasing, marketing and advertising, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse family of international dealers and Crown-owned sellers successfully operate in nearly 100 foreign city environments.
Crown has established 6 manufacturing locations in the United States that consist of: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their growing overseas markets, Crown has production facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations include locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.